You have to take special care of your lips to keep them healthy. Chapped, dry lips are a common problem because lips don't have any oil glands and they can’t moisturize on their own. The best treatment for severely chapped lips is moisturizing and gentle exfoliation. We have asked Robert B. Heiman, Founder and Developmental Scientist of Holocuren™ and Epicuren® Discovery, the Creator of Miracle Lips™ how to deal with dry, cold sores and cracked lips and what is the secret for healthy and beautiful lips.